Why GSC and GA data is different?

ForumWhy GSC and GA data is different?
Mohammad Athar Staff asked 1 year ago
1 Answers
Fajal Shah answered 1 year ago
Google Search Console (GSC) tracks the keywords on the page which are used by the searcher to find your website. On the other hand, Google Analytics (GA) tracks the user behaviour from the first interaction with your website to the last one. Therefore, GSC and GA data will not be the same as it has different purposes. Question:  Why GSC and GA are important?