Why GSC and GA data is different?

Forum › Why GSC and GA data is different?
0 Vote Up Vote Down
Mohammad Athar Staff asked 2 years ago
1 Answers
0 Vote Up Vote Down
Fajal Shah answered 2 years ago
Google Search Console (GSC) tracks the keywords on the page which are used by the searcher to find your website. On the other hand, Google Analytics (GA) tracks the user behaviour from the first interaction with your website to the last one. Therefore, GSC and GA data will not be the same as it has different purposes. Question:  Why GSC and GA are important?