From your perspective, the highly competitive niche is worth the effort nowadays without having a high budget to spend? My blog is about digital marketing/blogging/affiliation, so pretty much an extremely competitive/ crowded niche. Many people already advised me that it doesn`t have any sense to spend my time on it. But I feel like I don`t wanna quit yet. I am investing a lot of time in SEO optimization, keywords research, content creation and started to some backlinks already. But with the advice that it is not gonna work, I am starting to have real doubts
"MY blog is about digital marketing/blogging/affiliation, so pretty much an extremely competitive/ crowded niche." Who do you want to reach with the blog, and are you hoping to make money with it or just to reach an audience? No SEO/digital marketing blog reaches everyone. There are many corners in the Web marketing-verse, and many of them have little to do with the others. If you can reach only a few thousand people per month, would that be enough? I built my blog up to 10s of thousands of monthly readers. Now it only gets thousands because I don't invest time in it any more. But I'm okay with that. It does what I want it to do. Honestly, I reach more people through social media. I occasionally write Tweets that are read by more people than read my entire blog in a month. What are you trying to accomplish? What do you want from a blog? If you only see it as a money vehicle, yeah, the competition is fierce and you'll spend years building up the audience you need. If you see it as a platform where you can share your thoughts and maybe engage with people who are interested in what you have to say, then every month where you get at least 1 visitor more than the previous best month is a good month - and a success. YOU should define your key performance metrics, not other people (many of whom are just parroting what they read on the Web without caring about what you want).
There are two types of SEO nowadays - and luckily most people are still playing the old school "Match The Keywords" game. Oddly enough, I find that the SEO and Digital Marketing niches are still very heavily weighted toward this - in spite of the fact they should really know better. As such, if you know how to (or learn how to) master the Semantic SEO game - that competition is typically fairly easy to leave in the dust. You're no longer competing against everyone, you're just competing against 30-40% of the field.
Long tail keywords + building a personal brand *guest posting, guesting on podcasts, social engagement) are super important. Sometimes it's social media or email lists that work better for certain niches, but I wouldn't ignore SEO altogether because there's a lot of terrible and unrelatable advice out there.
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