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Blog commenting, or leaving comments to contribute to the discussion, can be a valuable link building strategy for many different audiences and industries. For new bloggers who want to build their readership, blog commenting is a great way to connect with the audience and other experts. Comments are also an excellent way for webmasters to foster community discussions, recruit more visitors who share their interests in niche subjects they all have expertise in.
For example, if you're looking to increase traffic on your e-commerce site it's been shown that targeted blog comment marketing can help significantly improve conversions rates or drive more revenue per visitor if clicks go through affiliate links. You don't see companies like Amazon advertising on traditional networks- instead they advertise by buying relevant blogs or hiring someone
Blog commenting is usually one of the important components of a successful SEO strategy, because relevant posts are typically found very easily through google. Adding comments to blogs can also be a useful way to increase your company's "shareability on various social media channels."
The primary advantage of blog commenting is that it helps you rank higher for highly targeted keywords. For example if you have an e-commerce site, blog comments will likely make sure that your business appears when searchers search for products similar to those you offer, but in other stores' sites. Or if you're running an entertainment site and someone posts about the new Star Wars movie in their latest post or share it on facebook - then all the fans who are looking for more information about
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