- No navigation menu in the header, just a logo, and a large phone number
- Google Ads Conversion Tracking for Phone CALLS (not clicks) and Form Submission Triggers via Google Tag Manager.
- No internal links or talking about the company and other services offered that do not apply to the ad campaign the page is for
- Frequent use of call’s to action
- Make 100% sure to answer the questions that the searcher has above the fold.
- No footer links, just a simple, CRO lead form.
Do any of you have solid examples of what you use as landing pages for your local service businesses?
Bonus question: Do you put your pages on a subdomain, or primary domain and no-index them?
Because of this, we allow our data and heat maps to guide and drive our decisions. We may start with closed off landing pages and move to non-site separated later if we see conversions go up, and vice a versa.
Lastly, we put them in directories. Easier to manage and Google doesn’t flag it for using another domain in campaigns!
As with all things, test test test!