- No navigation menu in the header, just a logo, and a large phone number
- Google Ads Conversion Tracking for Phone CALLS (not clicks) and Form Submission Triggers via Google Tag Manager.
- No internal links or talking about the company and other services offered that do not apply to the ad campaign the page is for
- Frequent use of call's to action
- Make 100% sure to answer the questions that the searcher has above the fold.
- No footer links, just a simple, CRO lead form.
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