My client wants to build a blog made of his pdf newsletters, I need an embedder to make the pdf appear on each blog article, but I think I am missing the readability. I am thinking of linking directly the pdf URL in the blog page, so the content can be read by Google, any advice on that?
Wouldn’t do that. You want to engage your users in your blog. To read multiple articles among multiple pages. If a pdf is brought up as a search result, people will click on it, read and then bounce, because you can’t have navigation, links or other possibilities of engagement in a pdf.