Is there a way to learn how I can track URL performance and optimize it? We’re a payments company and we can’t decide which one is better. I would love some advice or guidance, please!
to track performance if the URL is being placed outside the website UTMs is the way to go. If it is for tracking within the website you can track visitor journey or use tag manager for this. With regards to picking the right URL. This depends a lot on the Keyword you want to rank for, domains you are competing in the search results.