higher average time on page vs higher average session duration

ForumCategory: Affiliate Marketing & Monetisationhigher average time on page vs higher average session duration
Mohammad Athar Staff asked 2 years ago
For those who monetize with ads, is it more important to have a higher average time on page or a higher average session duration?
1 Answers
Fajal Shah answered 2 years ago
You should prioritize a higher average time on page because a higher time on page means that users believe that your page was valuable to them -- valuable enough to keep them on your website longer.