CommunityCategory: Search Engine OptimisationConversion metrics in digital marketing
62f9b272b3772c279da3cb2c5e9a8a4c?s=48&d=mm&r=gMohammad Athar Staff asked 3 months ago
Do you see conversion rate as a metric SEO should be responsible for ?

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?s=48&d=mm&r=gFajal Shah answered 3 months ago
Marketing is “getting people to the door.”
Customer/Product service is getting people to come inside.
SEO is making sure they can find your address.
There are “conversion” points along the way to each. Your conversion rate may be measured by the number of clicks to the site, but once they get there, that baton is then passed over into the marketing realm.

?s=48&d=mm&r=gPoonam Sharma answered 3 months ago
Conversion rate? No
Conversions? yes.
Positive ROI for the business is the ultimate goal and just looking at a rate ignores the added traffic that is generated. Not all traffic is sales related but % would ignore that fact and penalize you for driving more traffic.

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