I have heard about topic clusters. Many SEO guys say that they are important for SEO. I would like to know why should we make a topic cluster content strategy rather than blog posts.
The primary purpose of a topic cluster content strategy is to create blog posts that are relevant to specific customer groups. This, in turn, enhances the customer experience and helps marketers generate more leads. Additionally, this also creates a sense of uniformity across all micro-segments thereby exhibiting professionalism-- even if customers reside in different geographical locations. Finally, business leaders will have greater resources at their disposal as they can use these same techniques within advertising messages across various media channels. A topic cluster content strategy enables you to create a cohesive experience for your site visitors. This aids brand consistency and loyalty, while also aiding in improving the conversion rates of your ads. A topic map is a hierarchal visualization of topics that are relevant to your website or business. How can this be beneficial? Having clear topic clusters will help you execute better on-site SEO, by making it easier for people from search engines to discover new content as soon as it is published without any extra efforts from your part (ex.: with meta descriptions). It might also increase the chances that bloggers who publish more sites on similar subjects might eventually link back to your own blog - increasing traffic and conversion rates simultaneously!
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