I have often seen that directory sites ask for reciprocal link. Can you tell me what is it and whether we should use it or not?
A reciprocal link is a link from one website to another website and vice versa. These links contain a link to another website or web page and a link back to the site or web page on which the link appears. In the context of search engine optimization, a reciprocal link is the linking of two web pages at the bidding of one webmaster to increase the search ranking of the linked page. The reciprocal link is not an advertised link.
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