It's taught me nothing about SEO. But it's taught me TONNES about better website design and layout. Watching someone navigate through a page and me thinking: "ah, at this point would be a good place for a Call to Action"... and then amending the page appropriately to help the next visitor make their purchase or find what they're looking for. And sometimes people just hold onto the scroll button and whizz up and down the page for no clear reason 🤷🏻♂️ Can't learn anything from that.
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