I'm a small business owner and am brand new to Google Ads (have been running Facebook ads since May of this year). I've set up my first campaign but it has not had any impressions since I launched it about 4-5 hours ago. It is a conversion campaign that I have set to Maximize Clicks with a Maximum CPC bid limit of $1. Is that the wrong way to go about things? Ultimately I want conversions, but I have a small budget and don't want to waste a bunch of money. For context, I am a jewelry brand with an AOV of $200. I sell well organically and through Facebook, so the product is proven and I'm just hoping to diversify my ad spend.
My suggestion is to stick with Facebook if it's providing you sales. Your product belongs from the 'impulse buy' category and Facebook is the best platform to promote such products. As per your question regarding to Google, I recommend to use Manual CPC with Enhanced CPC or Start a Smart campaign from scratch to get yourself out of this hassle. Your bid is also low the best thing is to run it open ended and gather some data then if you get conversions around 15 or so then switch to Target CPA using your average CPA and at the same time increasing your budget 5 times more of your Target CPA amount.
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