CommunityCategory: Search Engine OptimisationHow to target US traffic on website?
62f9b272b3772c279da3cb2c5e9a8a4c?s=48&d=mm&r=gMohammad Athar Staff asked 7 months ago
I have a client who is based in Australia but wants to target business in the US. They don’t have a physical address in the US. I was planning to set their Google Business Profile to service USA though that seems incredibly broad (they sell software and their clients are all over the show). Would having a US phone number on the website do anything from an SEO point of view? My thought was that from a UX point of view it might be more attractive to US clients, than having an Australian number. Is there any SEO benefit to having a US number?

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?s=48&d=mm&r=gFajal Shah answered 7 months ago
1. Selling software online is a geo-independent request linked by language (not by country)
2. The presence of a phone number can, in addition to UX, play as an E-A-T factor, so it will not be superfluous
3. Proofread the articles – your English should sound American (not Australian, and even more so – not British)
4. .com is a must in this case

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