How Long Should An Article Be On A Website? • Explore Keywords

Question

I have created the most comprehensive article (and enjoyable) digital asset relating to SEO that is 120 pages long. In an effort to build out the blog on the same site where the article is going I want to use half the content, 60 pages to make 60 individual posts.
 
Can I do this while not sacrificing the overall value of the entire asset itself? If I don't post duplicate content via posts in blog fashion the asset is virtually guaranteed to be #1 in the Organics in its niche. Is it too risky to "borrow" from the 120 articles for the sake of building out the blog?

Fajal Shah · Answer

Guaranteed? Have you ever seen anything 120 pages long rank #1? Do people really want to get an answer on the Internet that’s 120 pages long? Will Google really see that as the best answer amongst all the other SEO content out there? So, I’m not so sure that should be your priority. You’d be sacrificing other opportunities.

Plus, I’m not sure duplicate content is anything you need to worry about. I’ve never attempted to do this, so I can’t say for sure, but I like to think like Google. If a chapter was highly relevant for back linking, for example, and the 120 page post wasn’t so much, why wouldn’t Google pick the individual post instead? There is no reason for it to disregard it as duplicate content.