How do you handle e-commerce product category page?

ForumCategory: eCommerce Discussion & TroubleshootHow do you handle e-commerce product category page?
Mohammad Athar Staff asked 2 years ago

My store is built on WordPress with Elementor pro. So I have the option to fully customize the product category page like a normal page. I could add content, header banner, custom slides, you name it. Anything that could be done on a normal page could be done on the product category page.

So I decided to go with the default product category page to target the main keywords, added content, and optimized as would do a normal page.

I mainly went with this way to prevent duplicate content/page with the same intent and also get the optimized category page get auto-updated as a new product of that category is been added.

Now I’m thinking this is a little out of the way people will optimize an e-commerce store.

window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() {

googletag.defineSlot('/130567555/ExpKey_Article_Dt_Mb_BetweenContent_728x90_320x50_320x100_STMA', [[728, 90], [320, 100], [320, 50]], 'gpt-passback-ad5').addService(googletag.pubads()); googletag.enableServices(); googletag.display('gpt-passback-ad5'); });

I’m now seeking your opinions.

Should I use the typical way and just create an actual normal page, optimize and get the product to auto display or continue with the category page method?

PS: I stripped off the category base slug

2 Answers
Best Answer
Poonam Sharma answered 2 years ago
Category content is good but aim for the category keywords. Products should be optimized individually. It's often much easier to rank a category than a product.
Fajal Shah answered 2 years ago

I would do Category for different products plus canonical to content richer page and tags for e.g. colours for SEO purposes.