How Do You Handle E-commerce Product Category Page? • Explore Keywords

Question

My store is built on WordPress with Elementor pro. So I have the option to fully customize the product category page like a normal page. I could add content, header banner, custom slides, you name it. Anything that could be done on a normal page could be done on the product category page.

So I decided to go with the default product category page to target the main keywords, added content, and optimized as would do a normal page.

I mainly went with this way to prevent duplicate content/page with the same intent and also get the optimized category page get auto-updated as a new product of that category is been added.

Now I’m thinking this is a little out of the way people will optimize an e-commerce store.

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I’m now seeking your opinions.

Should I use the typical way and just create an actual normal page, optimize and get the product to auto display or continue with the category page method?

PS: I stripped off the category base slug

Poonam Sharma · Accepted Answer

Category content is good but aim for the category keywords. Products should be optimized individually. It's often much easier to rank a category than a product.

Fajal Shah · Answer

I would do Category for different products plus canonical to content richer page and tags for e.g. colours for SEO purposes.