If I have a company running/managing google ads for me on their own account and it's not linked to my Google analytics. How can I tell how much traffic is coming to my website from the Google ads? How would it show up in acquisition?
The agency should have set-up an account specifically for your company in which case, linking that account to your Google Analytics is easy peasy. If they refuse, this usually means that they are running campaigns for different clients in one Ads account. I view that as a no-no.
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