Has anyone implemented Infinite Scroll on their sites? Any observations on SEO impact? It seems like more websites are starting to pick it up. It seems to be a better option for UX but what about SEO? When it's implemented, the next article dynamically loads and switches to a new URL as the user browses down the page. So I am assuming it's treated as an entirely separate page.
It does lead to a better user experience, however Google's Martin Splitt had to remind SEOs and site owners that Google bot doesn't scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is indexed in Google Search.
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