Back to: How to Increase News Website Traffic
When we launch a website, and make it public, the next step involves letting all major search engines and other important platforms. So, in this lesson, I am going to provide you a list of such platforms.
Google Search Console
The first and the foremost platform is Google Search Console. We must submit the site to GSC immediately after making it public. The site starts getting authority from day 1. So, delaying the submission for whatever reasons is not a good idea.
Bing Webmaster Tools
Bing is the largest search engine after Google and we all know that after the launch of Edge Browser (which is now the default browser of all Windows Laptops), Bing user base has significantly increased. Now a days, many search engines like Ocean Hero, Ecosia fetch data from Bing. Hence, if we submit your site to Bing and do a little bit SEO for it, we will get a good amount of traffic from it and its child search engines.
Yandex Webmaster Tools
The next important search engine is Yandex which can also bring good amount of traffic to the news site. e.g. we write an article on Labour Day and index it on Yandex, it will be far easier to rank on it as compared to Google.
Pinterest is the most important social media platform for publishers. If used strategically, we can bring 100s of visitors from Pinterest very easily. It has powerful features like its own keyword research, embed feature, and its integration with other social media platforms. Often I have seen that my image on Pinterest outranks the article on my website because Pinterest is an authoritative site and any image uploaded on it with proper keyword research can easily rank on Google, Bing and Yahoo.
YouTube and DailyMotion
Videos are significant part of a news website. YouTube and DailyMotion are the biggest free video content platforms where we can create our channel and upload our videos. So, after launching the site, please create your account on both these platforms.
Social Media Platforms
Create your news channel accounts on FaceBook, Twitter, Instagram, LinkedIn, Telegram, VK, Mix.com, etc. We can upload the same content on these platforms and bring all kinds of traffic to our site.
Register your site on CrunchBase, Angel.co and other such sites for backlinks and authority. It will help the site to get a boost in ranking.