“Blogging isn’t worth your time. People don’t even read long posts nowadays. You should try something more interactive”. This is something every blogger must have heard when starting their journey.
However, whoever said that had been proven wrong by the astonishing statistics. In reality, more than 80% of business-to-business marketers prefer blogging to boost their sales. Do you know why? That’s because companies who posted an average of 16 or more blogs monthly gained 4.5 times more leads than those posting very few or no blogs.
Therefore, blogging still stands tall in the digital marketing industry and can take you to heights if done appropriately. If you’re wondering what strategies might make your blogs shine brighter on the search engine, take a look at these 12 most effective content marketing strategies used by many big and small brands and entrepreneurs in the industry.
Know Your Audience
Knowing your audience is the first and most essential step towards gaining more readers. Going around a school and promoting heavy bikes won’t benefit your business. However, marketing for toys in a school would be much more beneficial. This means you need to know who your ideal candidates are and might want to buy from you.
As content marketing revolves around targeting those who are likely to engage with your content creating the right content for the right people ensures positive results.
Similarly, suppose you want to target children to buy dinosaur toys. In that case, you cannot write a blog post with complex jargon about dinosaur’s history and their biology. Instead, you’ll prefer a story-telling strategy to build their interest in dinosaurs.
In addition, surveying what attracts your audience the most might be helpful, but you cannot always make such efforts. Therefore, you can create a persona of who’s more likely to buy your product or engage with your content.
Keep Your Content Goal-Focused
While generating more traffic to your website helps in many ways, you won’t simply benefit from people coming and leaving your page. You’ll need to engage them in a way that they stay and leave but not without taking any action. Whether they should leave their details, fill out a complete form, or any other action assigned by the webmaster to determine the phase of a lead/buyer’s journey.
For that, research well about your readers’ demographics, pain points, interests, etc. It would help you know what your readers’ goals must be. You can then curate the content accordingly, portraying yourself as their helpful friend, directly talking to them, and advising the best solutions to their problem. Also, make sure to fulfill what your headline commits to them when they click on your link. Otherwise, they might not show up or trust you again.
Moreover, your goals as a blogger matter too. It would help if you pondered what benefit you want to gain from the readers. For example, if you want more readers to subscribe to your newsletters, don’t forget to put a Call To Action button on your page.
Use An Easy-to-Skim Format
Your content must be easy to read for everyone, including those more likely to skim for valuable information. Follow these tips for a reader-friendly format.
- Break your entire blog into small information chunks by using bullets, numbers, and subheadings.
- Make your heading and subheadings bold and large to catch the readers’ eyes.
- White space always wins, so remember not to clutter your page.
- Use pictures in between to increase the spacing among the text.
- Bold or highlight vital points or phrases that might help your readers.
Play With SEO-Friendly Keywords
Some experts might advise you to focus on giving valuable content and follow a “keyword-free” approach. Well, it doesn’t work anymore in the modern competitive digital world when the number of backlinks determines your ranks of the SERPs.
As 75% of internet users never go beyond the first page of Google, if you do not rank up, it won’t even matter. No matter how good your content is, people are very unlikely to reach your page.
Therefore, use online tools to research what keywords would bring you up on search engines, and try using them in your content. That’s how you optimize your content for search engines. If the need persists, use good tools for analytics and performance evaluation. In addition, never forget to optimize your website and your blogs, as on-site SEO massively helps in improved rankings.
Track Your Performance
Effective blogging isn’t only about writing good blogs. It’s also about evaluating how well they perform on the internet. Thus, you’ll need to see which blogs gained more traffic, through which channel, and how well the audience interacted with it. At the same time, you also need to monitor the blogs that ranked lower and understand what went wrong. This practice would provide you with insights and analytics of your blog and enable you to improvise it.
For example, if your blogging focuses on fashion and style, you can see which topics gain more popularity. For example, if you see that topics on clothes receive more audience than perfumes or accessories, you can try writing more on the former.
Back-Up With Data And References
Authenticity is the key to gain the trust of your readers. Well, how can you do that? The answer is simple; back up everything you say with well-known references and reliable data. Also, make sure to cite every link appropriately. After all, you won’t want Google to rate you down for plagiarism.
Moreover, using stats can drive more people to your blog and convince them with solid research/evidence to what your blogs claim.
Suppose someone’s looking for stats on content marketing, and they find data saying “xx million people read blogs daily.” They’re more likely to visit the link even if its topic is different from what they were searching for. They’re also more likely to stay for more statistics if your blog offers them. They will also dig deeper to know the truth if it doesn’t satisfy them.
Use Infographics And Images
People are always more attracted to colorful visuals than cluttered text. That’s why it’s essential to use pictures and infographics in your blogs.
Infographics convey extensive data through images and charts. Therefore, they are more eye-catchy, concise, and appealing to the readers. Moreover, making infographics would show the audience your expertise and authority too. That’s why infographics constitute 37% of the visuals used by marketers.
Another benefit of using infographics and images is that they can rank you up on google. That’s because they would appear in the images section on Google, directing more people to your link. Besides, when more people use your resources, you’ll get more backlinks, and your brand awareness will increase.
Focus More On The Quality Than The Quantity
Today’s digital world has become more competitive than ever before. Therefore, to win the race, publish blogs that are nothing less than the best. If you post five blogs per week of poor quality, your ratings will go down. Whereas publishing one quality blog per week would take you up, not instantly but gradually. Thus, your goal must not be to increase the quantity but only the quality.
Keep Your Existing Blogs Updated
The world’s constantly evolving, and the only constant thing is change. Therefore, you must update your existing content every month and according to the trends.
You can take the example of COVID-19. Initially, it was informed that youngsters are less likely to catch it and more threatening for people with low immunity. However, that same information is now completely wrong. Similarly, the blog you’d posted five years ago might not make sense now. That’s why updating your blogs every month, in fact, whenever necessary, would prevent your page from ranking low on Google.
You can just add new pictures, infographics, or statistics every month and update your page. Or else, you can edit your paragraphs, add or subtract some information, and you’ll be good to go. This is one of the strategies for search engine optimization.
Work On Your Skills Consistently
Improving your writing skills has no end. Even if you’re blogging for five years, you can still learn new strategies, vocabulary, or the changing trends in content marketing. And if you’re a beginner, then you must constantly strive to make your way forward.
To do that, a great way is to read, read and read. That’s because reading enhances your vocabulary and gives you new dimensions to write about. Plus, it would help if you also wrote every day. It’s not always about writing blogs to post; you can just write for practice. Even if you write a hundred words a day in your personal diary, you’ll surely improve your blogging skills.
Use The Right Tools To Write
Modern technology offers several tools to improve your blogging skills. Your work can be much easier and faster with these tools. One such example is Grammarly, a tool that corrects all your spelling and grammar mistakes. There is also software like Microsoft Office Word, where you can write your blogs without fearing mistakes. That’s because it can detect every error and suggest corrections. It will also let you insert pictures, charts, etc., and give you several font options for appropriate formatting.
Answer Questions Through Your Blog
Have you seen the snippet feature on Google, where you get answers to your searches without even clicking the link?
That’s something you can target in your blogs. For doing that, you’ll have to answer questions in your blogs that people are most likely to search. This is one of the strategies for gaining more audience for your blogs on Google. Moreover, answering questions through your blogs is good for offering value to your readers too. This would help your blog stand out among the other ordinary content.
Blogging can be beneficial in marketing your website or business on the internet, especially if you follow strategies to stand out and rank higher on the search engine. For that, you’ll first need to know your target audience and then write your blogs focusing on their goals. Also, make sure to use formatting that’s easier to skim. Moreover, analyzing your performance and reading and writing more often can also help improve your content.
Another good tip is to include SEO-friendly keywords, statistics and references, infographics and pictures, and answers to questions in your blogs. Additionally, make sure to update your existing content timely. With these few tips, your content would surely get more attention on the digital platform.